But it was noted the Higher the Level of Average Monthly Income for One Family Member, The More Offen Such People Became Customers of Online Stores. For Example, if a Person Earned ABOUT 20 Thousand Per Month. Rubles, The Structure of All Buyers The Number of Customers with Such Income Was Only 6.9%. And when the income was in the Range from 31 to 75 Thusand. Rubles, The Number of Such Buyers in the Total Structure Increased to 53%.