The Ranking of the Site is Its Display At a Certain Position in the List of Search Engines for Any Key Request. The Task of Search Optimization is to Ensure a High Ranking of the Site According to Its Key Recess. There are Several Factors that Affect the High Ranking of the Site: Site Quality. The Main Criteria for Assessing the Quality of the Site ARE: Useful for Users Content on Its Pages, Accuracy of Its Appe, Convenent Navigation.