New Companies Will Also Affect Mobile Applications. Now it will be possible to find the Target Audience, Given the Type of Device, Its OS, As Well as the location. For Example, SOME Application IS More Offten Launched on the Weekend That WeekDays. Ads Can Be Shown Precisely During the Hours of Work of the Program. In Addition, The Display CanfigUred Depending on the Category of Mobile Applications, Time, and User Interests.