The Year of Creation of the Association of Artificial Stone Handlers Was Not Chosen by Chance, this is Due to Russia’s Entry Into Trade Organization (WTO). Now, Each Player in the Market Has Special Requirements, and Only Competive Firms Will Be Able to Uspects That The World Trade Organization Gives. Together, Stone Handlers Will Be Al Create An Effective Strategy for the Development of Their Business. Otherwise, Foreign Manaufacturers and Handlers of this Innovative Building Material, Whom Russian Buyers are More Interested in, Choosing Its -not -Public Public Placs, SUC H as Offices, Bars, Trading Halls, But Also Personal Housing, Will Have a Clear Advantage.