The tendency to manufacture and operate used goods is becoming increasingly popular and all -encompassing, and among companies and consumers. Various firms are increasingly coming to the idea of using secondary goods, thus saving on packaging or raw materials. And to help the buyer understand his concept and attract them to it, companies use interesting ideas, such as the story of the product or its past owners. For example, ColumbiaSportswear, which attracts its customers to buy goods in already once used containers. Their initial initiative of BoxCyCle (purchases and sales of packaging containers to private customers) has gained great popularity. Now they wanted to engage in this movement and corporate clients. The company offers all customers who have entered their site to use not new packaging, but used packages. All such packages have their own personal code, with which you can find out the whole history of their use. Also, buyers who gave their box to the next owners can place the history of containers on social networks, the same as Twitter or in the A BoxlifefLickr group. Carpathia — Project Vylecinnia Budinki Iz wood.