The Emotional Component Is Very Important in this Aspect. Programs Aimed At Increasing Loyalty, Having Emotional Subtext Can Effective than Constant Bonus Programs that Are Constantly Copiedly Copetitors. Letters to Customers, Birthday Congratulations and Opening Days At Building Facilites Can Serve As Measures Holding the Attendation of Regular Customers. And Even if at this time the do not need Your Services, They CanMpany to Their Friends or Relatives.